1. The Disruption (Challenge the Model)
You think the solution to a cancellation is "More Effort."
So you stress yourself out dialing numbers.
Effort is not the solution.
80% of calls from unknown numbers go to voicemail. 90% of voicemails are ignored.
You are working harder than ever for zero results.
2. The Anchor (The Familiar Experience)
Imagine you are in a rowboat. There is a hole in the bottom.
You have a small plastic cup (The Phone).
You are frantically scooping water out. But the water comes in faster than you can scoop.
Eventually, the boat sinks. Does it matter how fast you scooped? No. The tool was wrong.
3. The Reorganization (The "Oh" Moment)
Your practice is the Boat. The Cancellation is the Leak. The Phone is the Plastic Cup.
You cannot fix a 2026 problem with a 1990 tool.
People don't answer calls. They answer Texts.
4. The Why (The Mechanism)
This is "Channel Preference."
Modern consumers view a phone call as an Intrusion. They view a text as Information.
5. The Solution (Compression)
The Pump Rule:
Stop bailing with a cup. Install an electric pump.
When a cancellation hits:
- The system sees the gap instantly.
- It scans your database for patients who want that time.
- It sends a targeted text (not a call).
- The patient books.
The boat stays dry. You stay calm.